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IDC Financial Insights Opinion In This Study Situation Overview Multichannel Customer Initiatives in Financial Services
Industry Business Drivers
Figure: Banking Channel Utilization, 2001, 2006, 2008, 2009, and 2011
Revenue Opportunities
Cost Control
Brand Protection and Promotion
The Approach Key Drivers of Web Content Management Innovation
Web Content Management Value Proposition
Customer Value Chain
Figure: The Five Stages of Customer Engagement
Customer-Facing Web Sites
Microsites
Future Outlook Information Technology Drivers
IT in Financial Services New Challenge
Four Pillars of IT
Figure: The Four Pillars of IT
Mobility
Social Networking
Analytics/Big Data
Cloud Services
Content Management Definitions and Key Providers
Essential Guidance Actions to Consider
Learn More Related Research
Synopsis
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