Author: Marc DeCastro

Business Strategy
May, 2012  -  Doc # FIN234765
Number of Pages: 11
Number of Figures: 3

This IDC Financial Insights report takes a look at what financial institutions are facing when managing content across multiple channels. Technology has been a wonderful thing to the financial services industry. Marketing, self-service, and obtaining customer feedback has never been easier. Then why is it such a challenge? "Banks and credit unions continue to look for ways to leverage all the data that they have and provide true conveniences for their customers," says Marc DeCastro, research director, Consumer Banking at IDC Financial Insights. "Web content management can provide them with the tools that they need to tie both institution-owned and publicly available content into one easy-to-use platform."

Organizations that can properly manage the experience through all cycles of the life cycle, from discovery to advocacy, will be successful at attracting long-term profitable relationships.

IDC Financial Insights Opinion | In This Study | Situation Overview | The Approach | Future Outlook | Essential Guidance | Learn More