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Document Overview
Business Strategy: Results from the 2011 U.S. Consumer Channel Preference Survey — Internet Surpasses Branch as Most Used Channel Price: US $4,500

Authors: Karen Massey, Marc DeCastro

Business Strategy
January, 2012  -  Doc # FIN232573
 Number of Pages: 18
Number of Figures: 12

Overview

This IDC Financial Insights report analyzes the findings of the 2011 U.S. Consumer Channel Preference Survey, with comparisons to previous survey results providing 10 years of valuable trend analysis.

"For the first time ever, the Internet channel has surpassed the branch as the most used retail delivery channel," states Karen Massey, senior analyst, consumer banking, IDC Financial Insights. "Financial institutions are faced with challenging economic and regulatory times and must improve customer experiences and, therefore, profitability. Understanding consumer channel preferences and developing channel management strategies are key to providing value-added products within an effective cost structure."


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Subscriptions Covered:

IDC Financial Insights: Customer-Centric Bank Strategies

Regions Covered:

North America, United States

Topics Covered:

Broadband, Mobility, Networked consumer devices, Networking and connectivity devices, Software

Vertical Markets:

Banking, Capital Markets, Financial Risk Management

 
Document Links
  Document Authors
Massey, Karen
Senior Research Analyst,
Consumer Banking
DeCastro, Marc
Research Director,
Consumer Banking