This IDC Financial Insights report looks at the confluence of industry forces that has positioned video communications to become a leading communications channel over the next decade. There is compelling evidence that there is a communications technology shift in financial services that will have a significant impact on how relationships are built and maintained. This effect will be analogous to the introduction of email. Just as email completely changed the way financial institutions communicate with their customers, their partners, and within their organizations, the coming video revolution will disrupt sales, marketing, product development, and other fundamental business processes.
According to Sean O'Dowd, IDC Financial Insights senior analyst, "Financial institutions need to leverage video within their organizations to balance business imperatives and remain competitive as video technology proliferates over the coming years."
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