|Mobile Payments: Hit, Miss or Maybe?
||Price: US $500
Rachel Hunt, Alex Kwiatkowski
July, 2012 - Doc # FIBA53U
Number of Pages: 1
After numerous false dawns, the 2010s will be the decade in which mobility finally delivers significant value to both financial institutions and their customers in EMEA. With MNOs having created high-speed data networks, a proliferation of smartphones and tablets readily available and the emergence of an 'always connected' generation of consumers, the climate is more favorable today than at any other point on mobile's somewhat erratic development path. But having made initial forays to launch basic informational and transactional services ('Mobile 1.0'), steps need to be taken to develop 'Mobile 2.0', with a greater degree of personalization and leveraging the capabilities of highly sophisticated devices.
Analysts from IDC Financial Insights' EMEA team recently explored the factors affecting the future use and potential growth of mobile payments in a dedicated Web conference. The Web cast examined the specific issues relating to mobile payments (including contactless), and offered an honest assessment of likely market development scenarios and the impact of mobile on the established payment mechanisms of cash, coin, and card.
During the wWeb conference, attendees representing banks, technology vendors (both generalist and specialist), service providers, and systems integrators were able to:
- Understand the class-leading mobile developments of European institutions
- Discover the actions IDC Financial Insights believes banks should take to develop their mobile banking propositions
- Identify industry best-practice for mobile payments
- Learn about the actual ROI of mobile banking
In This Web Conference