|Making the Most out of Mobile Banking: Best Practices and ROI
||Price: US $500
Rachel Hunt, Alex Kwiatkowski
July, 2012 - Doc # FIBA52U
Number of Pages: 2
After numerous false dawns, the 2010s will be the decade in which mobility finally delivers significant value to financial institutions and their customers in EMEA. With MNOs having created high-speed data networks, a proliferation of smartphones and tablets readily available, and the emergence of an 'always connected' generation of consumers, the climate is more favorable today than at any other point on mobile's somewhat erratic development path. But having made initial forays to launch basic informational and transactional services ('Mobile 1.0'), steps need to be taken to develop 'Mobile 2.0', with a greater degree of personalization and leveraging the capabilities of highly sophisticated devices.
Analysts from IDC Financial Insights' EMEA team recently explored the factors affecting the future use and growth of mobile banking in a dedicated Web conference. This involved the examination of best practice in mobile banking, not just in the context of retail banking, but including the broader functional areas of corporate and investment banking and capital markets. Particular focus was applied to business case development and the typical/actual ROI associated with the implementation of mobile solutions.
During the Web conference, attendees representing banks, technology vendors (both generalist and specialist), service providers, and systems integrators were able to:
- Gain insight into the concept of Mobile Banking 2.0
- Understand the class-leading mobile developments of European institutions
- Discover the actions IDC Financial Insights believes banks should take to develop their mobile banking propositions
- Identify industry best-practice for mobile banking
- Learn about the actual ROI of mobile banking
In This Web Conference